How to set up a business in Asia - MG 443
- Identify the impact of major cultural factors on the work environment.
- Compare and contrast the major legal systems.
- Explain how the major international trade agreements work.
- Compare, contrast and give examples of the major types of trading blocs and free trade zones.
- Compare and contrast fixed and floating exchange rates.
- Explain how contracts and options work on the futures market.
- Explain how to transport something from one country to another.
- Identify tariff charges and explain how they are calculated for any product entering any country that belongs to the WTO.
- Compare and contrast the major corporate and business level strategies used in international business.
- Describe the basic functional level strategies covered in this course and apply them to international settings.
- What do you know about Asian markets?
- Major Regional Trade Association & Preferential Trade Agreement
- Deciding whether to go abroad
- Deciding which market to enter
- Political and Regulatory Climate
- Economic Consideration
- Social Consideration
- Entry Modes Selection
- Business Setting Up
- Decide on the Marketing Program
- Pricing for International Markets
- Distribution for International Markets
- Global Promotion Strategies
Philip Kotler, Marketing Management: An Asian Perspective, 15th Edition, Prentice Hall, 2015
John W. Mullins, The New Business Road Test, Prentice Hall, 4th Edition, 2013
The World Bank South Asia Economic Update 2010: Moving Up, Looking East , published by Dipak, and World Bank, 2010